Travel & Tourism
InterContinental Hotels & Resorts
2011 Holiday eCard
IHG welcomed the 2011/12 holiday season with a fun, interactive "Snow Globe-trotter" eCard designed for employees, business partners, friends and family.
The interactive, musical and socially integrated experience allowed users to choose a vacation destination (beach, mountain, lake, golf, or city), select a personalized holiday message ranging from "Merry Christmas" to Happy Kwanzaa," and select volume of snow or glitter from "dusting" to "blizzard."
Consumers were encouraged to share their card with friends and family, extending the viral nature of the campaign.
