Travel & Tourism
InterContinental Hotels & Resorts
"The In Crowd" Campaign
InterContinental Hotels & Resorts launched a brand awareness campaign in three major US cities, New York, San Francisco and Chicago to promote it's "In the Know" positioning.
Additional goals of the campaign included creating a stronger definition and association with the name "InterContinental" and promoting it's US properties. "The In Crowd" campaign redefines the meaning of "In."
As an InterContinental guest you’re part of a group that is Informed, Influential, Intelligent, and has an Insatiable appetite for life. When you stay at the InterContinental, you’ll find special access to the city that you won’t find at any other hotel. In other words, the InterContinental Hotel is your in to the city.
