Travel & Tourism
Georgia Tourism
Website Redesign
At play. At ease. At home. At last. In Georgia.
"The South with a Twist" was created to marry the charm, hospitality and authenticity of the South with an evolving contemporary outlook, a twist that promises a unique and memorable experience.
The social community, "The Front Porch" was created as a venue for creating dialogue, sharing trip photos and stories, favorite hidden treasures, restaurants and destinations.
The "South with a Twist" positioning was conceived from ethnographic research conducted in a tri-state area, followed by focus group and usability research.
