Retail
Carter's
"New Room for Baby" FB Campaign
The objective of the "New Room for Baby Sweepstakes" was fan acquisition, fostering intrigue for the brand new collection and encouraging fans to share the experience and their favorite room theme
The campaign incorporated a slideshow of the room collection, allowing fans to vote for their favorite room when entering and encouraged sharing their choice with friends and family.
The campaign resulted in more than 400 likes in the initial launch), more than 150 fans tagging themselves or friends in their favorite collections, 66,333 total entries, 76,266 fans during the campaign, resulting in a 39% increase in fans from beginning to end.
