Entertainment
The Weather Channel
Website Redesign
The Weather Channel redesign introduced consumers to an engaging and powerful daily planning tool that taps into the emotional connection people have with weather.
The new experience converted users from ulitily to browsing behavior with the introduction of rich interactive tools and galleries that were customizable, educational and entertaining.
Features included tracking weather for mulitple cities and future personal events, customized weather for sports, allergies, gardening, traffic, pets, etc.
The integrated brand campaign extended into all digital platforms including mobile and desktop.
