Retail
Nook
Responsive Redesign
The site introduced nook to the international market, beginning in the UK with the promise of store fronts and additional locations to follow. The debut of the new full-color touch screen tablets included an fluid, engaging catalog of digital books, magazines, newspapers, films and computer games.
The presentation elegantly adapts from web to tablet (landscape and portrait) and mobile devices. Interaction patterns are consistent between channels, but tailored to the channel's unique needs. A single code base ensures channels are consistent and up-to-date.
Product owners, visual designers, user experience designers, research and developers adopted agile methodology for a more collaborative, effective and timely product release.
